Program Overview
Family Backpacks and Art Tubes collectively form the “Family Checkout Program” at the Denver Art Museum. Designed specifically with visiting families in mind, the Tubes and Backpacks are each themed for use in a particular floor, area, or gallery. Family Backpacks include offerings for younger children ages three to five and are designed for a longer visit. Art Tubes contain a single project and are suited for families on a limited time schedule. In exchange for a Tube or Backpack, an adult leaves a driver’s license, membership card, or other “valuable,” which is returned to them when they bring back the “checkout” material.
As stated above, the Backpacks and Art Tubes were founded on the same principle—to get families to engage with each other and with the art in the galleries. The Backpacks encourage families to settle and spread out in the galleries. Of the selection of activities available, one is a make-and-take art project, one gets families looking closely at a piece (or pieces) of art, and the rest are an array of looking and theme-based exercises. The Art Tube contains one make-and-take art project. The program is run when families are most likely to be in the museum together: on weekends, school breaks, and daily during the summer months.
Program at a Glance
- Date of Program: Weekends, school breaks, daily during summers
- Target age group: 3-12 (separate Backpacks for children 3-5 and 6-12, but there is considerable crossover)
- Number of attendees: Approximately 10,000 kids and adults in 2010
- Cost to attendees: Free with museum admission
- One time program, repeated, or hope to repeat: Began in 1991 and is repeated on a daily or weekly basis, depending on the season.
- Material costs: $5000 to create 4-5 identical copies of the same Backpack, and $2000 to maintain the suite of Backpacks throughout the year. It should be noted, however, that over the years the DAM’s backpacks have evolved to become top-of-the-line in terms of quality materials, explaining the high production cost. A backpack program at a smaller museum could conceivably be produced for much less.
- Non-material costs: Two contract staff members maintain the program, working weekends and break weeks, with their combined salaries totaling approximately $11,000.
- Number of Facilitators required: Contract staff work the Family Activity Cart, but the Backpacks and Art Tubes themselves are visitor-led and facilitated.
- Staff resources needed (hours) to develop: About 6 months to create a backpack.
Tangible Takeaways
Keep staff engaged and informed. Staff needs to be knowledgeable and passionate about the program offerings. They are the ones who are going to “sell” your program, and the way in which they lead and facilitate can make or break a family’s experience.
Develop activities that are intuitive. By using activity formats that both kids and parents know how to do, less time is spent explaining and more time is spent playing. Families can quickly lose interest if games are too complicated or didactic. Keeping it simple and using familiar game concepts contributes to the success of these packs.
Honor individual family dynamics. Each pack has a number of things to do, which gives families the option of completing all or just one of the activities and completing it on their own time schedule. Tubes are great for families with a little amount of time, while backpacks give visitors the chance to spend more time doing things in the galleries.
Make adult spaces more family-friendly. Gallery spaces can be intimidating. Tubes and backpacks help families feel comfortable in the museum setting. These learning tools give families the opportunity to engage with the art on their own terms and using age appropriate materials. Even the actual backpack, so familiar to kids, sends the message that you are welcome here.
A live person matters. The backpack attendant is a great way for families who are not familiar with the museum to ask questions and get oriented. This host suggests games that might be best suited for that particular family. Human interaction adds a valuable dimension to a family visit.
Signals that kids are welcome. By offering games that appeal to kids ages 3-12, we are indicating that the museum is a place where families are welcome. These packs, as well as our installed games, let families know that there are always things for families to do.
Design packs for the non-teaching parent. Unfortunately, we cannot assume parents will know how to or want to participate with their child when an activity is checked out. Embedding questions and including activities that a child can play alone makes parents feel more comfortable.